Passion plays a cardinal role in securing business success. Every entrepreneur hoping to record success in his business venture must employ courage, imagination, and courage in his business undertaking. These three components work together to ensure that the business sails through seasons of adversity and prosperity (Menu, n.d.). The ability of an entrepreneur to employ these determinants of business success contributes to the overall growth of the world. Of the three determinants of success, passion tops the list as the mainstay of entrepreneurship. The paper that follows will discuss passion as a determinant of business success and go forth to give a brief discussion of the things one needs to have done prior to launching a business.

The role of entrepreneurship is to identify a business, employ its factors of production, and then reward those factors of production. Studies show that successful entrepreneurs share four qualities. These include passion for business, customer focus, tenacity in the face of failure, and execution intelligence. Prior to launching any business, an entrepreneur must check his business idea against the checklist for success and by so doing he will be on his way to success. It is impossible to follow a recipe for success and end up with failure; therefore, any entrepreneur planning to venture into business must be willing to follow the footstep of those that went ahead of him in the line of business he intends to venture (Menu, n.d.).

Passion for business is the number one characteristic of all successful entrepreneurs. This passion is founded on an expectation that the business established by the entrepreneur will impart people’s lives in a positive way. Customer and product focus is regarded important because most entrepreneurs are craftspeople and they like customizing their goods and services to meet the initial idea they have for their businesses. Successful entrepreneurs are risk takers and as thus, must ready themselves for some failure. Entrepreneurs that venture in new fields of business must be tenacious. They must have the staying power; this power will help them focus on establishing their business despite some failures they experience. Execution intelligence relates to the ability to implement the business idea.

Passion has been ranked as the number one characteristic successful entrepreneurship for a reason or a set of reasons; it is the fuel for success. The demanding nature of business start-ups necessitates that entrepreneurs be passionate about the business that they are about to venture in. There are five reasons that highlight the importance of passion in business start-ups. First, passion will enable an entrepreneur to learn the skills needed for the new business venture. Second, passion will enable an entrepreneur to put in extra time and effort in the business. Third, passion will cushion an entrepreneur from failures and help him overcome setbacks. Fourth, passion will expose an entrepreneur to avenues where he can deal with his own limitations. Fifth, passion will empower an entrepreneur with perseverance and persistence during the down days (Menu, n.d.).

Applying the passion debate to the case of Ariel and his friends’ business it can be argued that the primary reason that caused their business to fail was a lack of passion. As stated in the preceding paragraph, passion is the number one characteristic of business success while lack of passion is the number one cause of business failures. Before setting up the business, Ariel and his friends should have followed the four step entrepreneurial process, which requires that the partners make decisions to become entrepreneurs, develop successful business ideas, implement the ideas, and manage the business. It is during the process that the partners would have discovered their lack of passion for the business and opted for a business venture that they had some passion (Barringer, & Ireland, 2012).

Every successful entrepreneur must be able to make a distinction between ideas and opportunities. The initial thoughts are the ideas, which must be passed through the process of feasibility analysis to see if they can be transformed into real business opportunities. YouCastr’s failure is to be blamed on the partners’ failure in making a distinction between opportunities and ideas.

Additionally, Ariel and his friends should have done some market research to understand the market. It is ill informed to venture into a business without knowing the state of the market. A feasibility study would have helped them determine the viability of their proposed business before venturing in it (Barringer, & Ireland, 2012). During feasibility analysis, the partners would have had the opportunity of map out a business plan and analyse the business to ensure that it sailed successfully through four critical components of feasibility analysis. The components entail recognition of a business idea, testing the idea’s feasibility, coming up with a business plan, launching the business. Any business that falls short of any of the components needs to be rethought or dropped in its entirety.

In summary, lessons learnt from this case analysis entail the importance of passion in any business venture and the importance of making a distinction between a business idea and an opportunity. The success of any business venture hinges on the four basic characters of an entrepreneur: passionate. Product focused persistence, and possession of a good execution strategy.



Barringer, B. R., & Ireland, R. D. (2012). Entrepreneurship: Successfully launching new ventures. (4. ed.). Boston: Pearson Education Limited.

Menu. (n.d.). DoFailSucceed. Retrieved November 20, 2013, from


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