Please prepare a report to the Board and Senior Management team of Myer Holdings Ltd
containing the following two parts:
PART A: Myer Holdings Ltd Strategic Analysis [50 marks]
1. Present a SWOT analysis (see Table 1 template below) for Myer that outlines the key opportunities and
threats faced, and the major strengths and weaknesses held. Your answer should provide five (5) items in
each category, and each item should offer insightful information for the Board and Senior
Management team of Myer. Your answer should demonstrate understanding of Myer’s external
environment (both macro and industry) and internal environment. (20 marks)
2. Identify and analyse two (2) key capabilities you believe Myer possesses (you may wish to use the
Table 2 template below to present your response). For each capability, you should include:
a) a detailed list of the resources that are combined for each capability identified (you should identify
specific, individual resources – not general resource sub-categories); and
b) both analysis and your conclusion on whether (or not) each capability is a core competency for
Myer. (12 marks)
3. Conduct a stakeholder analysis for the following four (4) major stakeholders of Myer (you may wish
to use the Table 3 template below to present your response). For each major Myer stakeholder:
a) discuss their specific interests with respect to Myer; and
b) assess whether their specific interests align with (or are opposed to) the generation of shareholder
value by Myer both overall and for particular areas of stakeholder interest. (12 marks)
Table 3: Major stakeholder analysis for Myer Holdings Ltd
Myer’s stakeholder
group
Specific interests of this group
Assessment of Shareholder
value alignment
1. Employees
2. Customers
3. Suppliers
4. Community
4. Identify the generic business level strategy that Myer is pursuing. You should provide supporting
analysis to justify your conclusion. (6 marks)
PART B: Myer Holdings Ltd Strategic Review [50 marks]
1. In the 2013 Myer Holdings Ltd Annual Report, a multi-faceted strategy is outlined. There are five
facets to this strategy: i) Improve customer service; ii) Enhance our merchandise offer; iii) Strengthen
our loyalty offer; iv) Build a leading omni-channel offer; and v) Optimise our store network (see
Contents page and pages 8-17). Select two (2) of these strategies, and review each one with respect
to the following four criteria:
a) evaluate its suitability, in the context of your SWOT analysis in Part A-1 (above);
b) evaluate its feasibility, in the context of your SWOT analysis in Part A-1 (above);
c) assess its consistency with the generic business level strategy you identified in Part A-4 (above); and
d) discuss the shareholder value implications of the strategy for the company. (16 marks)
Page 2 of 4
2. Evaluate the key stakeholder implications of each of the two strategies reviewed in Part B-1 above
(you may wish to use the Table 4 template below to present your response for each strategy). Your
response should address the following requirements:
a) assess its impact on each of the four major stakeholders identified in Part A-3 (above); and
b) provide and justify two (2) proposals to management to better align the interests of two stakeholder
groups (choose those most affected by this strategy) with the generation of shareholder value by
Myer. (16 marks)
Table 4: Stakeholder implication assessment for [your chosen Myer strategies]
Myer’s stakeholder
group
Assessment of impact on this
stakeholder group (positive,
negative or neutral)
Proposal to better align
stakeholder interests with
shareholder value [only need
these for two stakeholders most
affected*]
1. Employees
2. Customers
3. Suppliers
4. Community
* Note: The two stakeholder groups shaded in black in this table are examples only. Your group
should choose whichever two stakeholder groups are most affected for each strategy.
3. Prepare a Corporate Balanced Scorecard (BSC) for Myer, which aligns with the generic business
level strategy you identified in Part A-4 (above) and the strategies analysed in Part B-1 (above). Your
response should include:
a) a simple Strategy Map, which shows the clear linkages between strategic objectives across the four
BSC perspectives; and
b) a Balanced Scorecard containing strategic objectives, performance measures, targets and initiatives.
(18 marks)
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