Choose a company that you are familiar with (the more familiar you are with the company, the easier the assignment will be). This must be a GLOBAL company, meaning they sell their product in more than one country. Use resources such as newspaper articles, magazines, the Internet, and your company knowledge to answer the following questions. The explanation of your answers is the most important part. Please be sure to do a good job explaining your rationale. Even if I don’t agree with your answer, if you can support it with a sound argument, I will be more likely to give you full credit.
What is the company that you selected?
1. Four growth strategies were discussed in class (Chapter 1), name 1 growth strategy that your company has recently implemented. Explain why you believe your example is a form of that growth strategy. (2 points)
2. Four levels of international involvement or different types of management orientations were discussed in the PowerPoints (Chapter 1), please select which management orientation you believe your company follows. Please explain why you selected that orientation and be sure to include in your discussion whether the company uses a standardized or adapted approach to marketing their products. (3 points)
Name another country where your company’s products can be purchased (try to be creative).
3. Of the four income ranges discussed in the PowerPoints (Chapter 2), where does this country rank? Why? To find out GNI per capita data, use this website: http://en.wikipedia.org/wiki/List_of_countries_by_GNI_(nominal,_Atlas_method)_per_capita
(I realize that it is Wikipedia but the source is World Bank) (2 points)
4. Name an advantage and disadvantage of doing business in a country that has that income range (the range you just provided to answer Q#3). (2 points)
5. Are the U.S. and the country that you named above in some type of trade arrangement? If so, what type (answer should be from the pyramid in Chapter 3 PowerPoints) and what is the formal name of the agreement. If not, what is preventing the U.S. and that country from entering an agreement? (3 points)
6. Use this website (http://geert-hofstede.com/countries.html) to determine where the country that you selected falls on all of the dimensions outlined in Hofstede’s cultural typology that were discussed in chapter 4 (You do not need to include dimensions not discussed in chapter 4). Select four of Hofstede’s dimensions. Read through the information provided on your country and describe what you believe the implications are for doing business in that country based on those scores for the four dimensions that you selected. Therefore, you should describe at least two ways that this information would influence your business or marketing strategy and/or tactics for each of the values that you selected. (8 points)
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