Online banner advertising and outdoor display advertising both use images to try to increase sales. In planning, both need to consider placement so as to be seen by their most likely audience. What are the key differences?
Explain why intrusive ads may be a good choice for an advertiser. Think of a situation where a user may see an intrusive ad and have a bad experience with it. Do you think that could change a user’s opinion of that brand? If so, how?
Which pricing model do you think would be best suited for a branding campaign? Why? For a direct response campaign? Why?
Can you think of an example when an advertiser may find geotargeting useful? What about targeting by day and time?
Explain in your own words why a holistic approach to eMarketing is important.
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