What operational management techniques did these two men use that made their businesses so successful? How are these techniques being used today to help revive the pottery industry in Stoke on Trent?
Structure
For the first part of this essay you should focus on the production and marketing techniques used by Wedgwood and Spode.
For the second part look at Emma Bridgewater and how their business management is similar to Josiah Wedgwoods. Have they revised any of these for the current market? If so, how? You should make reference here to the theories you studied as and where they apply.
As a final conclusion, does the Emma Bridgwater techniques provide a model for other potteries in the area?
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