Organizational Environment

Organizational Environment

Google Inc. is a multinational company based in the United States, it has been noted that Google Inc. is listed number one as the fortune company for consecutive years. The organization specializes with services and products that are internet related. Google Inc. offers cloud computing, search engine optimization (SEO), online technologies and software (Battelle, 2006). Surveys have shown that Google Inc. makes most of its returns from AdWords. The organization was founded by Sergey Brin and Larry Page while the two were Stanford University’s PhD students, and owns sixteen percent of Google Inc. shares. It has been noted that Google Inc. in September 4th 1998 was incorporated as a private company, with initial public offering taking place in August 19th 2004 (Levy, 2011). The headquarters of Google Inc. are based in Mountain View in California commonly known by the name Googleplex.

The mission statement of Google Inc. is to organize and avail information to the world. Google Inc. has lived to attain its mission in the world since it has made information to be readily available to the globe; it is the leader in the internet business having substantial global shares (Vaidhyanathan, 2011). Google Inc. has experienced rapid growth since its initialization, new products has come up as the target customers demand more and more specialized services. Google Inc. Over the years has experienced partnerships and acquisitions, which has surpassed the core search engine offered by the organization.

Google Inc. offers productivity software like the Gmail services, social networking services like the Google+ and office suite by the name Google suite. Google Inc. also offers desktop products including web organizing, browsing, instant messaging and in editing photos among other services (Battelle, 2006). In the recent years, Google Inc. has excelled in the provision of Android mobile operating system which is commonly used in the smart gadgets; so far the mobile operating system has proved very successful having gained a substantial market share in the world. Chrome operating system is common among the computers for Search Engine Optimization (SEO); Chrome OS is common among the Chromebook netbook.

Google Inc. is increasingly being involved in communications hardware as well as software, it has been noted that the organization in the last decade has partnered with a number of organizations in the provision of high end communications gadgets. Examples of recent partnerships are Motorola Mobility that happened in 2012. Google Inc. has also ventured into Fiber broadband services, which is part of the fiber optic infrastructure. Google Inc. has heavily invested in the industry with more than 1,000,000 servers around the globe to serve as data centers. It is estimated that Google Inc. processes search requests amounting to more than one billion. User generated data on daily basis are estimated at twenty four petabytes (Levy, 2011).

Ratings done in 2012 by Alexa placed Google Inc. as the most sort website in the globe. Google Inc. has been translated to other languages in the world to make sure that it covers the internet needs of all the individuals in the world. Some of the Google owned sites feature among the top sort websites; an example being Blogger and YouTube. A number of criticisms have risen over issues of censorship, copyright and privacy (Vise & Malseed, 2005).

The world in the twenty first century is facing diverse changes with modernization, it has been noted that Google Inc. has been sensitive in developing mechanisms of adapting to the changes in gaining a competitive edge in the target market. Google Inc. has been effective through developing sound leadership strategies at all stages of the organization (Vaidhyanathan, 2011). This has enabled Google Inc. to be creative in attaining the vision and the mission of the organization. Google Inc. has build up an organizational culture that values human capital in the workplaces, which has been sensitive in motivating the workers within the organization (Levy, 2011). Organizational behavior has been controlled by the organizational culture which has been involved in defining, developing and utilizing the potential within the human capital in the organization.

Leadership success at Google Inc. has not only been contributed by administrative skills but also by the technical skills. Leadership in Google Inc. has incorporated the attitudes and the emotions of the workers in defining the organizational success. Human capital working in Google Inc. is selected depending on the positive attitudes and on the emotional quotient (EQ), which sets that right organizational behavior. Organizational behavior within Google Inc. has been concerned on the structures, individuals and on the groups working together in attaining the common goals of the organization (Battelle, 2006).

Global environment is experiencing diverse competition; Google Inc. is the leader in the internet search engine. It has been noted that Google Inc. has gained a competitive edge in the target market by offering accurate search results to web pages numbering to billions. Further surveys have indicated that the search results are calculated on proprietary algorithm. PageRank is used in ranking the web pages depending on the accuracy to the materials under search. Top competitors for Google Inc. are Yahoo! Inc., Facebook, Inc. and MSN among others (Vise & Malseed, 2005).

Work diversity in Google Inc. is highly valued; Googlers originates from different parts of the world, an indication that the organization is characterized with people from diverse backgrounds. Multicultural setups in Google Inc. have contributed to unique experiences and diversity in the work perspectives. It is believed that the multicultural Googlers are the people who make Google Inc. be among the top companies according to the ratings done by the Fortune (Vaidhyanathan, 2011). It was also noted that the employees in Google Inc. have an extra story to share, and not just working for the organization. Google Inc. has developed ERGs (Employee Resource Groups) which are critical in picking talents from the workers and also in making sure that employees are valued and respected in the workplaces. Some of the individualized support groups identify with Black Googler Network (BGN), Women@Google, VetNet (The Google Veterans Network), Gayglers (Google’s LGBT Network), Capacity Council and Hispanic Googler Network (HGN) among others (Vaidhyanathan, 2011).

The corporate motto of Google Inc. states that ‘do not be evil’ (Vaidhyanathan, 2011), which is part of ethical practices of Google Inc. The slogan is engraved on the human capital in the organization, an indication that Google Inc. has clear corporate values that guides the behaviors of employees within and outside the organization. The slogan is an indication that it does good things to the target market it serves, which is part of an ethical identity. Operations of Google Inc. are in accordance with integrity and honesty in making sure that it offers high ethical standards (Vaidhyanathan, 2011).

Characters of employees in Google Inc. are shaped in a way that they encourage innovation through engaging research and design (R & D). Innovative people in Google Inc. have a common behavior that is shaped by the vision and the mission of the organization, which varies with diversity and magnitude. Individual innovative and creativity is encouraged as one of the models of developing a competitive edge against the competitors. Technological innovation is critical for the sustenance of Google Inc., it is important for the organizations to look at the unpredicted future. The economic climate of the twenty first century is facing global competition as organizations are facing changes with modernization (Levy, 2011).

The ability of Google Inc. to innovate is considered as a success factor, and a way of sailing through the changing business environment. Characters of employees play a vital role in enhancing technological innovations through developing diverse systems, products and changing the processes to meet the changing needs and preferences of the target market. Innovation in Google Inc. influences the productivity performance of the organization (Vaidhyanathan, 2011). Technological innovations come with clear roles of the employees as the organization expands with skills, knowledge and abilities of the human capital. Google Inc. ensures that employees are motivated in facilitating implementation and development of innovation. Google Inc. places an emphasis on human resources department vital in the sustenance of the organization.

The policies and practices of Google Inc. are influential in practices of the organization and individuals as pertaining to the outcomes. It has been noted that the practices and policies set the standards of the organization, which in return sets the expectations of stakeholders involved in the business processes (Battelle, 2006). Policies in Google Inc. ensure a common understanding which explains on the workforce and its relations to the business prospective. There are clear regulations and legal framework that the organization follows in making sure that all the stakeholders read from the same script. Practices in Google Inc. outline how the organization undertakes the procedures and tasks. The practices and policies support the philosophy of corporate responsibility which is governed by corporate constitution.

Google Inc. has been sensitive in managing work attitudes, it has been noted that United States has diversity of people since multicultural societies is a reality. Positive attitude in Google Inc. is influential in making the organization reach the peak performance, and as a way of adhering to the organizational culture (Vaidhyanathan, 2011). It has been noted that positive attitude in Google Inc. has contributed to resilience, optimism, creativity, conflict resolution, emotional intelligence, motivation, focus, achievement drives and setting confidence among the employees. Leaders in Google Inc. argues that attitudes are evaluative tendencies that considers things, process, person, events or issues as unfavorable or favorable (Vise & Malseed, 2005). An attitude to some levels leads to predisposing and bias basing on the evaluative responses.

Google Inc. encourages lively work environments by building positive attitudes. It has been noted that people showing positive attitudes are open and friendly to other workmates and also to the customers (Levy, 2011). People always prefer to stay around people who offer welcoming work environments. Google Inc. has noted that employees with positive attitudes are motivated hence more productive in their places of work, and are ready to face challenges in the places of work with open hands without complaining (Vaidhyanathan, 2011). Google Inc. builds positive attitude among its employees by taking active responsibility, setting clear job roles, motivating employees, adopting to change as they come, encouraging worth enthusiasm, encouraging work passion, rewarding performing employees and supporting weak employees in different areas (Vise & Malseed, 2005).

Google Inc. is a fortune company for consecutive years, and employees compete for any opportunity in working for the organization; this does not come on a silver spoon. Google Inc. has developed mechanisms of attracting the best talents in the market and also in maintains them in the organization. Google Inc. is role model for other organizations in the world (Battelle, 2006).



Battelle, J. (2006). The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture. London: Portfolio Trade.

Levy, S. (2011). In The Plex: How Google Thinks, Works, and Shapes Our Lives. Rockefeller Center, New York: Simon & Schuster.

Vaidhyanathan, S. (2011). The Googlization of Everything: (And Why We Should Worry). Berkeley, California: University of California Press.

Vise, D. & Malseed, M. (2005). The Google Story. New York: Random House Audio.


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