Organization’s Innovation Strategy- McDonald

Write a paper of no more than 550 words that describes and evaluates an organization’s innovation strategy.

Use publicly available information, including Securities and Exchanges Commission filings.

Choose an organization that is introducing new products or services.

Select an organization according to the following criteria based on team member experience:

  • Current employer
  • Most recent or former employer
  • Place of business patronized over a period of time and that members are familiar with


Pearce, J. A., II, Robinson, R. B. (2013). Strategic management: Planning For Domestic & Global Competition, (13th ed.). Boston, MA: McGraw-Hill/Irwin.

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