Personal Entrepreneurial Marketing Strategy – In this creative exercise, students will think about and discuss how they can position themselves as a brand. Elements of discussion could include how to use entrepreneurial marketing to position themselves in relation to other job candidates; using segmentation techniques to align their strengths with the needs of prospective employers or customers etc. (2-3 pages). This report will be due at the end of week 7.Here are a couple of articles to read to give you a sense of what I mean by personalizing your personal brand:http://www.forbes.com/sites/georgebradt/2012/10/03/how-to-manage-your-personal-brand-especially-during-a-job-search/http://careers.guardian.co.uk/build-personal-brandhttp://www.inc.com/marla-tabaka/what-is-your-personal-brand.htmlYou\’ll find this, I hope, to be a powerful exercise in positioning yourself for success in a competitive market. One of the things entrepreneurship researchers have proven over the past several decades is that the culture of an entrepreneurial culture is almost always a reflection of the entrepreneurs personality. That is, is you are innovative in differentiating yourself…..your company will be successfully differentiated.You have the academic freedom to be creative in this assignment. Just be sure to be specific in discussing how you\’ll position your personal brand (i.e. the steps you\’ll take and why you\’ll take them). I would encourage you to cite expert sources to rationalize your conclusions.
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