1. What is the primary target market for the site? Be sure to describe it using multiple factors, including demographics and lifestyle (psychographics). The primary markets for any firm are those consumers that are the best prospects for their products and services.

2. Name and describe at least one secondary market(s). These are segments that are important to the firm, just somewhat less so that the primary you described above.

3. Describing why you believe the firms are targeting these segments and if you would make any changes. Be sure to justify your answers with logic, facts or both

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