Research proposal

Students will be required to form their own groups. All students should join a group orelse the tutor will put them into a group randomly. However, each group member shouldchoose the focus of their research. The focus will refer to a specific method ofaddressing the brief.Each student should submit a proposal (1500 words) of the following:• Background of the Client• Marketing Problem definition• Research questions / objectives• Target groups definition• Research methods to be applied• Develop a structured questionnaire (excluded from word count)The research objectives of the study should derive from the relevant theory, secondaryresearch and from students’ experience.

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