– Assess Bottle Depot’s image and positioning
– How is Bottle Depot perceived?
– What is Bottle Depot’s reputation in the community?
– Assess Bottle Depot’s B2B Sales/Promotion Efforts
– How has Bottle Depot promoted its services to businesses in the past?
– What worked? What didn’t? Why?
Overall Marketing Plan objective
– What do you want this plan to accomplish? Hints in terms of writing marketing objectives:
– Begin with the word “To…”
– Use verbs that are action oriented such as, “To secure..”, “To create..”, “To increase support for..”, etc.
– They position the organization
– They address the vulnerabilities and opportunities identified
– They meet criteria for effective objective – SMART
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