In the “From Theory to Practice”, Frank Supovitz – Vice President of Events and Entertainment of the NFL discussed how Visa, Gatorade, General Motors, and Pepsi were involved in a partnership for promotional events for the Super Bowl. Suppose a sponsor had issues with sharing a promotional event with another sponsor. How would you handle this situation? Would you attempt to get them to work together? Would you reorganize, or even cancel, the promotional event?
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