SUPPLEMENTAL APPLICATION REQUIREMENTS – Music Business Essay
This requirement is for Fall 2014 applicants. New requirements, specifically the essay topic will change for future semesters. The new requirements are typically posted at the end of August, so please be sure to check for the new requirements if you plan to apply for a future semester.
Music Business Essay: Write a topical, 1000-word (not including bibliography) essay, typed and double-spaced. A bibliography of all your research is required. Be sure to cite all sources in the essay.
With specific reference to the lawsuit filed by BMI against Pandora in June 2013, compare ways in which the performing rights organization sector and the internet radio sector in the United States operate in order to gain competitive advantage; (b) cut costs; and sustain a profitable business. With a view to finding a business — rather than legal — resolution to the dispute, identify at least one direct stakeholder for each company that might also (now or in the future) be an indirect stakeholder for the other company. Briefly justify your identification of indirect stakeholders.
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