MKT 210 Spring 2014
Tahoe Segmentation Homework Assignment
Google Chevy Tahoe and follow the link to the Chevy Tahoe website.
Then answer the following questions:
- Who is the target market segment, using demographics, psychographics, geography, lifestyle, etc.?
- What is the Tahoe’s positioning; i.e. what are their competitive advantages and how do they use those to differentiate the brand from the competitors?
- Write a positioning statement for the Tahoe
The assignment should be typewritten, double spaced, and about 2-3 pages long.
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