Introduction
(provide a brief discussion on “social business concept” and its relation with the Wiggles, the Wiggles’ current global markets and its growth in terms of revenue and/or growth rates, national salary comparison etc., discuss in one paragraph why is a global expansion, particularly, the Middle-East market, important to the Wiggles?)
Body
| The environmental forces of the Middle-East affecting the Wiggles
(Analysis and presentation of environmental forces including economic, financial, social, cultural, political, legal, technological and competitive factors that could affect the Wiggles business in the Middle-East. Note: relevant data, information, and/or figure in terms of market size, purchasing power, disposable income, market demand, industry supply etc. from various secondary sources would be useful for your report; please read the cases and contents of your textbook) |
| Market potentiality in the Middle-East: analysis and discussion
(Based on an analysis and discussion of environmental forces, you need to assess the market potentials of the Wiggles’ products in the Middle-East; you will use an appropriate method of market size assessment, in this context, please read cases and contents of your textbook, in addition to various secondary sources) |
Conclusion
(based on your analysis and findings, you need to provide a conclusion)
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