The Global Environment of Business

 

EC2102 Assessment 2013/2014

 

 

This assessment covers learning outcomes 1 and 3.

Word Count: 2000 Words

This assessment is worth 50% of your final mark.

 

Task: Conduct an environmental analysis of any one of the three following industries to identify the key global issues which may influence your chosen industry in the short to medium term (0-7 years).

 

Possible Industries

 

  1. UK Supermarkets

 

Students are expected to;

  1. Conduct an appropriate environmental analysis.
  2. Identify the key global drivers for change that are likely to influence that specific industry.
  3. Based on the key global drivers for change, discuss plausible scenarios organisations within your chosen industry may want to consider developing plans for.
  4. Consider the limitations of environmental analysis

Advice

Consider some of the core texts which discuss the global environment of business. Utilise resources available through Mintel Oxygen and other market research databases. Refer to some of the case study documents that will be uploaded on blackboard.

Student Name:

 

Student Number:

 

Module: EC2102

Assessment: 2, Environmental Analysis

Assessment Criteria

 

 

 

Grading Report (20%) Markers Comments
70-100% Structured in an appropriate format

Legible and carefully proof read (spelling mistakes and grammatical errors non-existent)

Properly referenced

Sound and accurate application of models and concepts
In depth analysis of the specific industry

High level of academic rigour

High level of professional excellence
60-69.9% Well written with a minimal amount of spelling and syntax errors. Only minor inaccuracies in referencing and writing.

A good attempt at application of concepts and models

Evidence of independent learning
40-59.9% Generally competent writing although intermittent lapses from standard syntax and spelling

Significant errors in referencing

Misunderstood application of concepts and models

Minimal evidence of independent learning
0-39.9% Poorly written and presented with numerous deficiencies in spelling and syntax. Bibliographical apparatus is unacceptable.

Little or no application of theory

Little evidence of independent learning

 

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