Format:1.EVERY student should read each of the six papers (some will come up as exam questions)
Group selects ONE paper to work with
Deep research using academic, media and company sources is expected
2.Analyse the chosen paper
Identify 3-4 KEY issues (perhaps one per student)
Link to theory covered in MN2061 and wider marketing reading
Wide use of relevant theory and company examples is expected
3.Cover student ID’s only (no names); word count
Short introductory paragraph to identify the chosen paper and the 3 or 4 KEY issues
Main body broken into the 3 or 4 KEY issues
Short summary paragraph
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