Title of assignment: The marketing industry in 2022: what will be different and why the theme is: Consumer Behaviour in the Digital Age.
It should be presented in report format. It should include:
Include an introduction
Report should be organised into sections
Include conclusion and recommendations
Critical references that must be included:
Consumer behaviour – Szmigin, Isabelle, author; Piacentini, Maria, author
Competing on Customer Journeys – David C. EdelmanMarc Singer FROM THE NOVEMBER 2015 ISSUE
Advertising needs a rethink in a brand new world – Matthew Garrahan OCTOBER 31, 2016
The cluetrain manifesto – rick levine (chapter 4 only)
And any other use of any relevant references, articles, online journals
Quality of writing grammar, punctuation, spelling as well as writing style (15% for this component);
Coherence of discussion relevant points supported by evidence (50% for this component);
Overall structure of report appropriate sections, headings, logical progression of points, use of
appropriate sources (25% for this component);
Referencing correct use of Harvard referencing style (10% for this component).
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