What are the advantages and disadvantages of incremental versus one-step expansion?

Management Strategy, Capacity,

Activity Instruction

Respond to the following:

1.Describe three strategies for expanding capacity. What are the advantages and disadvantages of incremental versus one-step expansion?

2.Review the case study Southwest Airlines 2011 (2011). Describe Southwest Airlines’ strategy and process, and then respond to the following questions in view of your knowledge about expanding capacity: •Is the United States airline industry attractive?

•Why is Southwest successful?

•How easy would it be to imitate this strategy?

•Is the strategy sustainable?

•Should Southwest become an international airline?

Discussion Participation Grading Rubric

Criteria

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Applies relevant course concepts, theories, or materials correctly.

Does not explain relevant course concepts, theories, or materials. Explains relevant course concepts, theories, or materials. Applies relevant course concepts, theories, or materials correctly. Analyzes course concepts, theories, or materials correctly, using examples or supporting evidence.

Collaborates with fellow learners, relating the discussion to relevant course concepts.

Does not collaborate with fellow learners. Collaborates with fellow learners without relating discussion to the relevant course concepts. Collaborates with fellow learners, relating the discussion to relevant course concepts. Collaborates with fellow learners, relating the discussion to relevant course concepts and extending the dialogue.

Applies relevant professional, personal, or other real-world experiences.

Does not contribute professional, personal, or other real-world experiences. Contributes professional, personal, or other real-world experiences, but lacks relevance. Applies relevant professional, personal, or other real-world experiences. Applies relevant professional, personal, or other real-world experiences to extend the dialogue.

Supports position with applicable knowledge.

Does not establish relevant position. Establishes relevant position. Supports position with applicable knowledge. Validates position with applicable knowledge

Inkpen, A. C. (2011). Southwest Airlines 2011 [Case No. A10-11-0003]. Glendale, AZ: Thunderbird School of Global Management and Process Improvement

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