What are the supporting rational and emotional reasons to believe and buy?

Summary Advertising

I chose Embrace Life – always wear your seat belt advertisement – this is the link form YouTube: https://www.youtube.com/watch?v=h-8PBx7isoM

1 background/ overview:

2 what is the objective the purpose of the ad?

3 target audience: who are we talking to?

4 what’s the single most important thing to say?

5 what are the supporting rational and emotional reasons to believe and buy?

6 what else will assist creative development?

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