Analysis of Financial Statements\nPrinciples of Financial Management\n\nProfitability Ratios(one slide): Explain profitability ratios, why they are important and what they\nmean. Calculate and compare the Profit Margin on Sales, Return on Total Assets and the\nReturn on Equity and discuss implications for your company in comparison to itself.\n\nMarket Value Ratios( one slide): Explain market value ratios, why they are important and what they\nmean. Calculate and compare the Price/Earnings Ratio and the Market/Book Ratio and discuss\nimplications for your company in comparison to itself.\n4. Conclusion (one slide)\nGeneral conclusions about the company. Do you think it is performing at optimum? Does\nthis company improve their situation during last two years? Is it ahead of its\ncompetitor/industry? What changes would you recommend?
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