What is the situation that Grolsch is facing in the industry?

There is a case study about the company: Grolsch.
We are doing a group report for this case, and my mission is to write about:
1. What is the situation that Grolsch is facing in the industry?
What factors make Grolsch become more challenging in its development?
2. Come up the options (more than 3) that the company can do in the future to improve their problems, and discuss it in detail.
3. My recommendation: what is best option for Grolsh in the long run. I need detailed analysis.

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