Readings:
2 Earnest Elmo Calkins, Business the Civilizer (1928)
6 Bruce Barton, The Man Nobody Knows (1925)
7 Robert & Helen Lynd, Middletown: A Study in American Culture (1929)
Background:
2 In an excerpt from his book, Calkins promoted the tricks of advertising as a sign of
social advancement.
6 Bruce Barton’s famous work argued that modern ideas of advertising fit in with
traditional Christian values.
7 The study on Middletown, one of the first sociological studies on American life,
mapped out the effects of modernization on a small town in Muncie, Indiana.
There are assigned readings from Michael Johnson’s Reading the American Past.
Response Papers: Please answer one of the reading questions and write that question out at the top of your response. The recommended length for the response is 300 words. Please double-space and turn in a digital copy to the designated folder on Dropbox via d2l. Response papers are due each week by noon on Friday without exception.
Quotes & Sources: No external reading or research is necessary. If you want to quote the reading, please be sure that your quotes are less than 10 words. Otherwise, paraphrase. If you use a quote, please put the page number in parenthesis. Any information brought in from lecture or from the textbook can be considered common knowledge and does not need a citation.
Grading Rubric:
1. Data: Did you draw on the assigned readings to support your points? (No external
sources are necessary.) Is it sufficient, clear, and accurate? Are quotes appropriately
cited?
2. Organization: Are your thoughts and sentences well organized?
3. Logic: Is your writing clear? Does it follow a rational sequence?
4. Prose: Is your grammar, spelling, and writing style fluent? In other words, do these
take away from the message of your response?
5. Scope: Does your response answer the chosen question? Is it broad enough? Does it
go into sufficient depth?
Use the order calculator below and get started! Contact our live support team for any assistance or inquiry.
[order_calculator]