When historical data are not available and the product or service is new, how would you go about arriving at a reasonable forecast?

Deming (1987) states that one of the seven deadly diseases is using only visible figures as an input to management.

  • How do you think this concept could affect your selection of data and measurement strategies?
  • When historical data are not available and the product or service is new, how would you go about arriving at a reasonable forecast?
  • Explain this as it relates to your job or personal experience.

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