MARKETING 1000: Case Study Reports (25% for 3 Case Studies)
• These are group assignments. They must be completed in groups of 4-6 students. Individual work will not be accepted. Each group needs to complete all 3 case study reports (plus an optional makeup case study report)
• You are required to use the same group for all 3 case study reports (you may choose a different or the same group for the Current Issues Presentation Assignment)
• Students who have not indicated their group (sign up in Blackboard) will be assigned to a group by Week 3
• All members of the group will be assigned the same grade. It’s the group’s responsibility to manage the workload distribution
• A hard copy of the report is to be handed in at the start of class that it’s due to the Professor. Emailed reports will not be accepted
• In addition to hard copies, the final reports must be submitted electronically to Blackboard to ensure their academic integrity through Blackboard’s SafeAssign feature. A hard copy of the Originality Report generated by Blackboard for your Case Study Report must be attached to your Report when it’s handed in.
• All work submitted requires a title page with the names of all group members and the case name stated. Please # your pages and staple/paperclip your work
Learning Outcomes:
Case study reports provide opportunity for students to:
• Analyze key marketing issues and strategies
• Gain insight into case study analysis, including problem analysis, information synthesis, and recommendation justification
• Work effectively in teams to outline options and determine the most appropriate solutions for key business situations involving marketing
Deliverables:
• 3 typed case study reports, each 6-8 pages in length (excluding title page and references), using 12 point font, Times New Roman, 1.5 line spacing in paragraph form with clear headings and subheadings
• Due dates for each case study report
1. Case Study 1: Trap-Ease America: The Big Cheese of Mousetraps, on pages 76-77 of the textbook (8.3%)
2. Case Study 2: Caffeine and Chocolate: A Winning Combination for Awake Chocolate on pages 347-349 of the textbook (8.3%)
3. Case Study 3: Ebay: Fixing An Online Marketing Pioneer on pages 543-545 of the textbook (8.4%)
4. Makeup Case Study: Scouts Canada: Repositioning the Brand on pages 272-273 of the textbook. If submitted will replace the lowest grade earned in the previous 3 cases
• Structure of the reports
1. Title page. Name of the case and names of group members
2. Introduction and key facts of the case. This may include background, causes that led to the problem, consequences of the problem, SWOT analysis, etc: 2 pages
3. Main problem/issue(s): 0.5-1 page
4. Alternative solutions. Provide specific and valid suggestions, give advantages and disadvantages for each solution provided: 2 pages
5. Recommendations and justification. Which solution is the best and why?: 1-2 pages
6. Lessons learned. What do you draw from the entire case (e.g. what did you learn, what are the key marketing concepts that apply)?: 0.5-1 page
• The “Questions for Discussion” at the end of each case may provide you with some help with respect to how to analyze the case and/or the
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