1.Your cousin wants to start his own business, and he is in a hurry. He has decided not to write a marketing plan because he has thinks that preparing such a document would take too long. He says he doesn’t need a formal proposal because he has already received funding from your uncle. Explain why it is important for him to write a plan anyway.

1.Your cousin wants to start his own business, and he is in a hurry. He has decided not to write a marketing plan because he has thinks that preparing such a document would take too long. He says he doesn’t need a formal proposal because he has already received funding from your uncle. Explain why it is important for him to write a plan anyway.

2.Jane Barksdale has designed a line of clothing targeted toward Hispanic Americans. The items are sold only by catalog and on the Internet. She thinks that she can increase sales by claiming in ads that the firm is owned by a Hispanic American and that all the company’s employees are Hispanic Americans. She is not Hispanic American nor are most of her employees. She needs a high level of sales to pay her bank loan and remain in business. Should Jane claim that she is Hispanic American? Explain your response.

beside the materials that I upload to answer two questions use this books MKTG by Lamb, Hair, McDaniel
Chapter 5 Developing a Global Vision
Chapter 6 Consumer Behavior
Chapter 7 Business Marketing
thank you

Use the order calculator below and get started! Contact our live support team for any assistance or inquiry.

[order_calculator]