Report task
Assignment 2
1000-1500 words
Graded Submission
Strategic Management Individual Report (this submission only is graded)
You must choose a strategy for the firm that you analysed in assignment 1 and justify its choice. This requires you to assess the choice against other options. The key to this is to demonstrate how this option makes sense in view of the firm’s operating environment and whether it suits the capabilities of the firm.
This report must explain why this is the most suitable strategy for the firm compared with the other options and in the light of the analysis that you conducted.
The task is to recommend and justify a strategy for the company that you previously studied in assignment one (or one of the companies listed below if you had valid reason not to attempt your first assignment.
Your report will outline:
• The Strategic Position or Direction to be recommended
• A description of the specific strategic to be adopted once the strategic position or direction has been selected
• Justification of why this strategy is appropriate and superior to other potential options
Thus your report will have 3 headings:
• Choice of strategic Position (or Direction) WHAT
• The recommended strategy HOW
• Justification for the choice of strategy WHY
Marking criteria
The marking criteria are attached and you will see that it covers 3 areas:
Report style and referencing
Use of appropriate tools and frameworks
Justification of choice
Please note that references need to be supplied where appropriate. Thus tools and frameworks should be properly referenced according to their ‘designer’. In addition any evidence that you use to support your claims should be referenced. This is most likely to appear in the Justification section and should refer to specific sources. A reference such as ‘refer to assignment 1’ or ‘refer to Portfolio’ is not acceptable.
On the following page I have posted a diagrammatic representation of the report outline with some tips (on the right) about what is required.
The model given below is how my assignment should be done.
Further information
Company – Marks and spencers
Thus your report will have 3 headings:
• Choice of strategic Position (or Direction) WHAT
• The recommended strategy HOW
• Justification for the choice of strategy WHY
What?
• Ansoff matrix
How?
• Different strategies/ porters generic strategy 1990
or Blue ocean logic
Why?
• SAF – Suitable Acceptable Feasibility
Marks and spencer ?
• Is the market attractive or not?
• The Competitive advantage of Marks and spencer ?
• Main objective – to have a low cost leadership strategy
• Conventional logic
• Blue ocean logic
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