How does your management dashboard help to inform Strategic decision making?
References:
Kotler, P., Keller, K. L., Brady, M., Goodman, M., and Hansen, T. (2012) Marketing Management, Pearson Prentice Hall, London
Dibb, S., Simkin, L., Pride, W. and Ferrell, OC (2006), Marketing Concepts
and Strategies (5th ed.), New York: Houghton Mifflin. The 4th edition of this textbook is also acceptable.
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