Comparative Analysis KFC’s Marketing Strategies in China and the UK?
Chapter1. Introduction
Chapter2. What is marketing strategy?
Review the definition and evaluate it, such as, differentiating and positioning the market offering, developing new product, managing life strategies and 4Ps and so on.
Then give the example and analysis, for instance IKEA
Chapter3. KFC’s marketing strategy in the UK and China
Inducing the background of KFC, KFC in the UK, KFC in China“`
Chapter4. Why KFC’s marketing strategy is different from the UK and China?
This chapter is the most important one, please focus on this chapter, making sure the clear analysis, from the similar sides, the different sides. Give the reason and evidence.
Chapter5. Discussion and Conclusion
Discuss the successful reason of KFC’s marketing strategy.
Give the suggestion from the KFC’s analysis to other multinational companies.
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