GUCCI
WHAT YOU HAVE TO DO:
- You are a business consultant and have been asked by a company to develop Marketing plan for a brand(Gucci).
- You must then develop a comprehensive marketing plan using the following structure:
- Executive summary (A high level summary of the marketing plan)
- Introduction
- Profile/description of product/company and associated goals, such as sales figures
- Analysis and evaluation including:
- Company analysis such as goals, culture, market share, strengths and weakness
- Customer analysis such as number, type, value drivers and decision process
- Competition analysis such as market position strengths, weakness and market share
- Target market (demographic, psychographic and geographic)
- SWOT analysis
- Product (brand name, quality, scope of product line, warranty and packaging)
- Price (list price, discount, payment terms and financing option)
- Place (Distribution channels, criteria for evaluating distributors, locations, transportation and warehousing)
- Promotion (advertising, public relation, promotional programs and budget)
- Recommendations
- Conclusion (summarize all the above)
- References/bibliography
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