Provides brief history of company. Types of products / services have been explained. Company Mission is provided countries or region where the company operates are provided.
Company Description
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Each factor has been analyzed at least 2 points/ reasons for each facto have been provided and explained and applied to the company.
Microenvironment (PEST) Analysis
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Applies all the force making at least 1 valid point. Explains if any factors are not relevant facts/ statistics are given for at least 3 factors.
Gives lifecycle stage with at least 2 valid points reason why. Facts/ statistics are used (1 or more).
Industry Five Forces Analysis
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At least 5 points are provided with reference to functional strategies and /or competitive advantage and / or value chain.
SWOT matrix is constructed.
Internal Analysis
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Gives current strategy with evidence/ facts. Provides at least 3 reasons/ facts for consistency with mission statement. Provides at 3 reasons / facts for strategy being correct for the environment. Provides at least 3 reasons for change or no change.
Strategy Assessment
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My Company is Mercedes- Bens
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