The Walt Disney Company has had a great impact on the American culture for close to a century. Currently, it is viewed as the largest entertainment and Media Company in terms of revenue. Originally the Disney Brothers Cartoon Studio as founded in 1923 by Walt and Roy Disney , it has grown to incorporate other diverse fields such as television, travel and live films. However, the most notable industry it has had the largest impact on is the American Animation with the most popular of its productions being Mickey Mouse.
The Disney Corporation’s impact in the United States can be analyzed through sound, animation, theme parks, cal arts and television. In 1928, Steamboat Willie, a cartoon starring arguably the most popular cartoon character Mickey Mouse, was launched. It had synchronized sound which was created by Pat Powers via the Cinephone System. This cartoon largely premiered in then famous theatres such as B. S. Moss’s Colony Theater which is now the Broadway Theatre in New York .
The first animated film, Snow White and the Seven Dwarfs was created by Walt Disney. This production therefore revolutionalised the animation industry and was greatly popular for its originality. This consequently earned him the Academy Award. The Snow White and the Seven Dwarfs was a feature-length film based on the fairy tale written by the Grimm Brothers and was released in 1934. By 1939, it was the highest-grossing film. This film served to usher a new dimension into the industry. Further profits earned from it served in construction of new Walt Disney Studios in California which boosted the already expanding California film industry. In 1940, the company had grown to a capacity that enabled it to issue an initial public offering (IPO). Other notable short animated films produced under the new studios are Pinocchio and Fantasia in 1940; Dumbo in 1941 and Bambi in 1942.
The impact of the Walt Disney Studios in spreading propaganda in the Second World War cannot be ignored. With profits declining, many of the Company’s animators were drafted into use by the armed forces and the studios were used to produce training films and propaganda productions such as the award winning Der Fuehrer’s Face in 1943. Other films released throughout this period such as the Education for Death and Victory through Air Power were instrumental in galvanizing public support. Basically, Americans associated these films with the character Donald Duck as depicted in several comical propaganda films. This was however useful in keeping the company afloat in the lean time of the war .
The Disney Corporation’s resurgence into the media industry can largely be attributed to Alex Seropian. The founder of Wide load, Alex Seropian, was hired by the Disney Company to become the vice president with the Disney interactive. Disney viewed him as an employee who not only had great talent but also had a great imagination and an ability to breathe life into his imagination. The original creativity of Alex has done much in building his reputation. He has helped in the exceptional design, turning the great story telling and has also polished the game play to the killer app for the Xbox. Disney acquired the Marvel Company whose characters include iron man, spider man, x-man, the fantastic four and the captain America. This acquisition
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