KOYO JEANS COMPANY

Evaluate the internationalization strategy of the business and make recommendations to the Board of Directors on suitable future internationalization options available to the business. Your evaluation and recommendations should be presented as a Management Brief.

Your Management brief should include:
1.Title Page

2. Table of contents

3. Introduction

4. Environmental Audit (Current markets)
(concise presentation of the key finding from your environmental analysis drawing conclusion to validate need for all the choices you will recommend. i.e further international development, new host country, strategy to adopt, entry mode etc.)

• Detailed SWOT/TOWS analysis
• Lifecycle analysis (about the Koyo jean)

5. Internationalization

• External Analysis (2 new host countries : Germany and United Kingdom)
– Macro, micro and lifecycle
• Evaluation of National Competitive Advantage
• Evaluation of mode(s) of entry (Suitability and feasibility) (ex: joint venture frnahcising)

6. Conclusions and Recommendations (including pros and cons)

8. References

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