The French concept of terroir

Choose an existing New World winery and discuss the concept of terroir in a scientific and a sales, marketing and tourism context.

The detailed report should include a discussion regarding the science of a winery?s location including (if possible):

? Soil

? Geology

? Topography

? Climate and microclimate

? Microbes and yeasts

? Neighbouring vegetation

? Grape varieties

Furthermore, the report should suggest how terroir can assist in increasing wine sales, marketing and branding of the region and how it impacts tourism in the area. For example, the Coonawarra Wine Region showcases red dirt in all its marketing campaigns whereas the Yarra Valley prefers to show green, leafy vines and lush rolling hills. How do these images assist in increasing wine sales?

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