Women drug users in cumbria. What influences initiation in to heroin in this non urban seting need to critique this article
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[order_calculator]Introduction
?This paper develops a hypothetical international business idea and analyses the economic environment in which the business is going to be established to find out how factors like competition, production and government policies would affect the business.
Name and Nature of the Business
?The business will be called En-Sync Technologies Inc. It will be based in New York with subsidiary headquarter based in West Africa particularly Ghana. The business will use the latest technology to manufacture electrical items like energy saving lamps, solar panels, power inventors and other electrical energy saving solutions. The business will also venture electronics like mobile phones, television units, television decoders and home entertainment hi-fi systems. Manufacturing will be done in Ghana where there is affordable labor. But overall management will be done from the headquarters in New York. The main objective of the business will be to provide quality energy efficient electronic and electrical products to the West African and East African market.
Market Entry Strategy
A potential market has been identified in Ghana and Kenya. Solar solutions are particularly needed in Africa where there is poor electrical power distribution and most homes cannot afford the electricity from the national grid. According to data available at http://www.state.gov/www/issues/economic/trade_reports/99_toc.html, the Ghanaian GDP expanded steadily from 1997 to 1999. This implies an increase in income of the population. Inflation has also been dropping steadily meaning the general population can be able to afford luxurious electronic items. The data also shows that imports from United States have decreased steadily over the three years. It seems like steps are being taken to reduce imports from the West. Exportation would also be expensive due to freight and insurance charges and taxes applicable to imports. Manufacturing goods in the United States and exporting them would therefore not be a wise idea. The labor force has been increasing meaning that skilled labor is available in that market that can support production at a reasonable cost. The site also states that Ghana has a relatively stable political environment conducive for business. The government has also reduced subsidy to local producers hence creating a level playing ground for both local and foreign manufactures. The government has also initiated steps to strengthen the private sector and has embarked on a privatization program. En-Sync Technologies could take advantage of these developments in the private sector. Information from http://lcweb2.loc.gov/cgi-bin/query/r?frd/cstdy:@field%28DOCID+gh0008%29 indicates that Ghanaian economy is mainly agriculture based and the manufacturing industry is still not well exploited. There is a huge potential opportunity for investment in the manufacturing sector.
Competition
?African markets are not heavily industrialized so there are likely to be little local completion from the manufacturing industry. According to http://lcweb2.loc.gov/cgi-bin/query/r?frd/cstdy:@field%28DOCID+gh0008%29 , local electronics factories reportedly closed due to foreign completion leaving a gap in this sector that can easily be filled. Major competition is expected to competition is expected to come from imports especially from Asian markets. Camordy (2011) write that China dominates West African imports especially cheap electronics. China will thus be the main competitor in the Ghanaian market. Chinese products are preferred because of their low price and their unique features that serve the African needs quite well for example mobile phones with flashlights for use in the dark where electricity is unavailable. These products are however known for their low quality and lack of durability. To counter this, En-Sync will borrow from the architecture of the Chinese goods and develop electronics with features relevant to the African environment. To produce high quality products at low cost, En-Sync will rely on the cheap easily available labor in the local market. On job training will be offered to the employees to achieve the highest level of skills. European electronic imports are also available in the market but they are not preferred due to their high prices that compensate for their high quality. En-Sync will strike the balance between quality and cost to the consumers
Comparison of Alternative Markets
United States
(Local Market)
United Kingdom
(Foreign Market)
China
(Foreign Market)
Production Costs
High Cost of labor
High labor costs
Affordable labor cost
Competition from similar business
High competition from established similar businesses
High competition from similar businesses
High competition from similar businesses
Legal factors
Tax incentives available
Heavy taxes to foreign businesses
Heavy taxes
Political environment
Stable environment conducive for business
Stable political environment
Stable but autocratic political environment
Economic growth
High per capita income
High per capita income.
High per- capita income
?Most of the factors analyzed in the table above tend to favor alternative markets except competition that is relatively low in Ghana En-Sync’s market of choice. The company’s strategy is to focus on fast growth and increase market share as fast as possible. That cannot be achieved where production costs are high and competitors are well established hence an African market like Ghana and Kenya were the best choices for En-Sync Plc.
Customer analysis
?The company will target to sell its products to customers in Kenya. The market will be segmented after thorough customer analysis has been done. The company will have its headquarters in New York, manufacturing will be carried out in Ghana and the products will be sold in Ghana, USA and Kenya. Dibb & Simkin (1997) noted that customers of various products exhibit heterogeneity in their product requirements and buying behavior. Segmentation of the market in Kenya will involve designing segments made up of customers with similar buying patterns.
?Since the products will potentially be bought by a large number of consumers the only viable segmentation strategy will be geographical segmentation of the market. Geographic segmentation is used where customers who live in a certain region share some related wants and needs which differ from customers in different areas (Martin, 2011). Products such as mobile phones with flashlights, solar panels, energy saving lamps, power invertors and other electrical energy saving solutions will be sold in areas with low electricity penetration and in low middle income areas. This is because such areas have low electricity prevalence. The segmentation will be as follows;
•?The first segment will comprise; Lower Eastern; lower middle income areas in cities and parts of coastal areas- products to target such areas will include mobile phones with flash lights, solar panels, energy saving lamps, power invertors and other electrical energy saving solutions. Price will be pocket friendly because the purchasing power is low.
•?The second segment will be customers who reside in upper middle income and upper class areas. These are such estates as Runda, Muthaiga, Kitsuru, Lavington, Nyali in Mombasa, Milimani in Kisumu etc. in Kenya. Products that will be sold in those areas include; mobile phones, television units, television decoders and home entertainment hi-fi systems. The pricing will be at a premium because the purchasing power is very high.
?Marketing mix variables of price, place, product and promotion will be designed to ensure customer preferences and tastes are prioritized in each segment and enable the company to be competitive and sustainable. Promotion activities will be designed to suit each segment. The size of the market is estimated to be about US$ 5 billion.
Market Entry Mode
?The preferred market entry mode will be distributorship. This mode of market entry will involve identifying the right distributor because the company’s image and integrity will depend on the perception the target consumers have on the image and integrity the distributor (Sherrie, 1999). According to Sherrie (1999) the distributor will be responsible for promotion and marketing of En Sync Plc.’s products in the various segments in the entire country. This mode will offer En Sync Plc. control over quality and price(Sherrie, 1999). En Sync Plc. will not need to assign more resources to the Kenyan market as would have been the case in a joint venture.
The general objectives or goals of your business
?The general objective will be to achieve a minimum of 10% of the market share in the first year and target a growth in market share of at least 20% each year for the next 5 years. This translates to a targeted sales figure of US$ 500 million in the first year and a growth of 20% in sales each year for the next 5 years.
Market research conducted
?Market research was conducted to determine whether there is a sufficient market for the products that will be produced by the company in the Kenyan market. This was done because lack of sufficient knowledge about a foreign market a company intends to enter is the main reason why firms fail in the international marketplace (Czinkota & Ronkainen 1994). The method used to do the research was by collecting intelligent information on the market and customers through the use of secondary research. Information was collected from trade journals, CIA intelligence sources, information from the Kenyan commercial attaché in the Kenyan Embassy in Washington, travel magazines and other research works, which was retrieved from http://search.proquest.com. The data was used to segment the market, to identify the best distributor and determine pricing strategies for the different segments to be targeted.
Conclusion
?En-Sync Plc has therefore chosen the Kenyan market due to favorable government policies, relatively stable political environment, manageable completion and low production costs. The nature of the company’s products is also best suited for the African market that is solar products can easily move in developing countries compared to first world markets.
References
1999 Country Reports on Economic Policy and Trade Practices. Released by the Bureau of Economic and Business Affairs U.S. Department of State, March 2000. Retrieved from
http://www.state.gov/www/issues/economic/trade_reports/99_toc.html
Czinkota, M. R., & Ronkainen, I. A. (1994). Market Research For Your Export Operations: Part I – using secondary sources of research. International Trade Forum, (3), 22-22. Retrieved from http://search.proquest.com/docview/231372260?accountid=45049
Dibb, S., & Simkin, L. (1997). A Program For Implementing Market Segmentation. The Journal of
Business & Industrial Marketing, 12(1), 51-65. Retrieved from http://search.proquest.com/docview/222021802?accountid=45049
Ghana. Economy. http://lcweb2.loc.gov/cgi-bin/query/r?frd/cstdy:@field%28DOCID+gh0008%29
Martin, G. (2011). The Importance of Marketing Segmentation. American Journal of Business Education, 4(6), 15-18. Retrieved from http://search.proquest.com/docview/874269598?accountid=45049
Padraig Carmody (2011). The New Scramble for Africa Retrieved from
http://books.google.co.ke/books?id=qIIbFiBOJbEC&pg=PA87&dq=chinese+imports+in+west+africa&hl=en&sa=X&ei=qJIPUdeNG8XprQfy3YGQBA&ved=0CFkQ6AEwBg
Sherrie, E. Z. (1999). Choosing a Market Entry Strategy. World Trade, 12(5), 40-46. Retrieved from http://search.proquest.com/docview/228337756?accountid=45049
Above work is SLP 1 and SLP 2. Now continue with SLP 3.
The questions for the module 03 part of your SLP direct you to consider the distribution of your product(s).
Excluding your title page, and prior sections of the SLP, your SLP03 section of the marketing strategy should be approximately three pages long.
SLP03 should begin with the sections you prepared for SLP01 and SLP02 (i.e. sections 1-12, revised as necessary) with those pages placed before you analyze the following sections:
SLP for MOD03
9. How will your product be distributed (DISTRIBUTION, LOCATION & TIMING)? Some relevant issues to consider relate to bothwhere and when your product will be available to customers. Where will it be located and why? During what hours will customers be able to buy? Will an agent be used? How will customers be able to order the product? If a service, are there tangible elements associated with it and if so how will they be distributed?
10. What are the VARIATIONS (in distribution) BY TARGET MARKET, if any? Use the customer segmentation analysis developed for MOD01 – or a development or refinement of it – as a basis for a table to describe any variations in distribution.
11. COMPETITIVE REACTION (DISTRIBUTION): If there are established competitors already using established channels of distribution how might they react to your entry and what will you do about that if they do?
12. Explain the MARKET RESEARCH conducted for the Module 3 sections of the SLP.
Make sure you use section headings for each of the Questions/Issues. At a minimum, use the CAPITALIZED BOLD words as main headings and non-capitalized bold words as subheadings.
Write in a succinct, organized, and professional way. DO NOT USE ESSAY FORMAT.
SLP EXPECTATIONS
It is expected that you will explain the alternatives you considered and why you decided to make the recommendations you do. Also that you will use information from the background readings as well as any good quality sources you can find to deepen your understanding of the project and that you will cite all sources and provide a reference list at the end of the paper.
The following will be assessed in particular:
Your demonstrated understanding of the concepts and frameworks used to conduct analysis for the project. Generally formal definitions are not required as understanding can usually be demonstrated by the way you apply or interpret the concepts.
Your ability to conduct marketing analysis appropriate to the project. The sections above require a combination of description, (e.g. what will be done) and analysis (explaining why it should be done that way). Graders will place more weight on analysis than description alone.
The criteria used for assessment will be those explained on the MOD01 Home page, namely:
Focus.
Breadth.
Depth.
Critical thinking, including selection and application of relevant frameworks.
Effective and appropriate communication skills.
Proper use of Citations and References
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[order_calculator]What, if public statement should be made in the wake of the concern of BSE ( Mad Cow Disease)? If McDonald’s states that it has taken care to assure that
It’s meat is safe, will raising awareness of the people that there has been a problem offset any assurances that people might have regarding its products? Does the answer to this question differ according to the region or nation of the world?
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[order_calculator]Introduction
This case analysis is designed to encourage you to analyze the distribution strategies of two multinational firms selling related products in Africa, with a focus on cultural issues related to those strategies.
Case Assignment
Compare and contrast the distribution decisions of multinational corporations PepsiCo and Nestlé in India. In particular conduct research and identify significant cultural issues which would be relevant to the development of those strategies.
Ensure that you repeat the assignment wording (shown in bold above), in full and verbatim on the title page of your paper.
Excluding your title and references pages, your paper should be no more than three pages long.
CASE EXPECTATIONS
Use information from the background readings as well as any good quality sources you can find. Please cite all sources and provide a reference list at the end of the paper.
The following will be assessed in particular:
Your demonstrated understanding of the various forms of market entry mode and the issues associated with each.
Your ability to conduct an analysis on the basis of which you make a recommendation for a mode of market entry.
The criteria used for assessment will be those explained on the MOD01 Home page, namely:
Focus
Breadth
Depth
Critical thinking
Effective communication skills
Proper use of Citations and References
Sources relevant to the case:
Srivastava, M.. (2010, September). For India’s Consumers, Pepsi Is the Real Thing. Business Week.
Anonymous (2008). Pepsi versus Coke: an unhealthy obsession: They are global, but are they relevant? Strategic Direction, 24(1), 6-8.
Chang, L., Terhune, L., & McKay, B. (2004, August 11). A Global Journal Report; Rural Thing — Coke’s Big Gamble in Asia: Digging Deeper in China, India; As Growth Slows Elsewhere, Beverage Giant Targets Nations’ Vast Hinterlands; New CEO Has Seen the Pitfalls. Wall Street Journal (Eastern Edition).
Rathore, B. (2006 September 1). The Indian drinks industry 2006: Management briefing: Soft drinks. 13-16.
Sundarajan, M. (2010). DISTRIBUTOR SALES FORCE PERFORMANCE MANAGEMENT. Vision, 14(4), 323-326.
Mukherjee, J., & Basu, A. (2010). DISTRIBUTOR SALES FORCE PERFORMANCE MANAGEMENT. Vision, 14(4),
Anonymous (2009 March 13) Research and Markets: Nestle, As a Part of Its Expansion Strategy, Revealed Plans to Invest INR6.0bn (US$69.7mn) In India In 2009. Business
Datta, P.T. Jyothi (2003 August). Distribution problems hit ‘Pure Life’ – Nestle India to exit water business. Businessline.
Bhushan, R. (2001 December). India: Reinventing Nestle. Businessline. 1.
Anonymous (2000 August). India: Beating distribution weariness. Businessline. 1.
In addition,
see the optional and supplementary resources in the Background1 and
note that your assignment requires you to conduct additional research and, thus, you are encouraged to find and use additional reputable readings beyond those indicated above. Please avoid Wikipedia.
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[order_calculator]Write a ten to twelve (10-12) page paper in which you:
1.Distinguish the marketing approach that a health care marketer would take to handle products and services to a marketer of consumer goods.
2.Conduct research on the health care climate in your state and articulate how each of the pricing objectives impacts the health care system in your state. Provide statistical data when applicable and / or expected. Based on your findings, discuss the implications of your research.
3.Assume you are the decision maker of a health care firm and you need to communicate changes to the distribution strategies for services and / or products offered by your company. Devise a plan that outlines the communication strategy you would use to reach your main stakeholder groups. Be sure to identify the stakeholders.
4.Assess the advantage of each advertising classification.
5.Craft a policy for health care marketing firms you would recommend be used to avoid ethical violations in the areas of pricing, service, and advertising.
6.Use at least five (5) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
•Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
•Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.
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[order_calculator]You are required to plan a business venture. To do this you need to use the methods and select tools and ideas from those that you have learned about in the first five weeks of the unit. The task is to use management skills to plan to open and run a family owned independent jewelry store in a business unit in The Mall in Luton.
It is recommended that you visit the Mall and have a look at some of the business units (shop spaces) that are used. You are not looking at the large stores but the relatively small spaces. This is important as it will give you a sense of the stock requirements and shop fittings that are required.
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[order_calculator]1. Write a 1,000-1,250 word essay on the Pastoral and General Epistles.
2. Compile a list of the main issues Paul deals with relating to administration of the church and the personal habits of ministers.
3. Clearly explain each issue and what Paul says about it using references from the epistles and from academic sources.
4. Choose two issues and cite examples of current church practices that mirror the issues Paul dealt with.
5. Do we deal with these practices in the same way as Paul advised?
6. Besides the Bible use at least four academic sources.
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[order_calculator]
GUCCI
WHAT YOU HAVE TO DO:
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[order_calculator]| Provides brief history of company. Types of products / services have been explained. Company Mission is provided countries or region where the company operates are provided.
Company Description
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| Each factor has been analyzed at least 2 points/ reasons for each facto have been provided and explained and applied to the company.
Microenvironment (PEST) Analysis
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| Applies all the force making at least 1 valid point. Explains if any factors are not relevant facts/ statistics are given for at least 3 factors.
Gives lifecycle stage with at least 2 valid points reason why. Facts/ statistics are used (1 or more).
Industry Five Forces Analysis
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| At least 5 points are provided with reference to functional strategies and /or competitive advantage and / or value chain.
SWOT matrix is constructed.
Internal Analysis
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| Gives current strategy with evidence/ facts. Provides at least 3 reasons/ facts for consistency with mission statement. Provides at 3 reasons / facts for strategy being correct for the environment. Provides at least 3 reasons for change or no change.
Strategy Assessment
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My Company is Mercedes- Bens
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[order_calculator]Assignment
For this assignment, you will utilize a current events-based article on Volkswagen’s latest strategy (see attached PDF file) to analyze. Again, the purpose of this analysis is for you to use your skills to look at a case, determine what the key issues are, understand and present an analysis of the issues and summarize your conclusions about what you think the organization needs to focus on/do. You are approaching this as if you are looking at it from the vantage point of a management consultant. You should structure your response in the form of a formal memo (using APA) to senior management of the organization, including key subheadings such as:
A length of 2 to 2 ½ pages, single spaced, will be sufficient to provide a thorough analysis. Charts or graphs are acceptable, but not necessary. Use of subheadings and bullet points for key statements are encouraged.
Scoring Matrix—100 Points total
| Category | Mastery | ||
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Obvious strategies in the case are identified, clearly stated; basis of competitive advantage stated clearly; subsidiary and/or subtle strategies identified as well; current situation well articulated (18-20)
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Nature and scope of the issues are understood and articulated; connections between the issues noted; evidence from the case used to identify the issues; some speculation as to additional issues based on knowledge of the case; case viewed from multiple functional vantage points, at least two course concepts used in analysis, such as 5 forces model; financials analyzed (36-40)
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Recommendations to address issues are clearly identified and also exhibit solid understanding of the case and provide evidence of creative thought regarding possible alternative approaches—pros and cons of approaches discussed (27-30)
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Paper is exceptionally well organized and presented; argument is well reasoned; mistakes in grammar and spelling are not present; sources cited in proper format (9-10)
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